Allianz SE is one of the leading integrated insurance and financial services providers globally. The company has been offering secure insurance products to millions of people worldwide since 1980. Over 144,000 Allianz employees across the globe serve 85 million customers in about 70 countries. The Allianz Group works in 3 major business sectors - insurance, banking, and asset management. The company was ingenious enough to use sponsorship to build a well-received and desirable brand. Though costly, this strategy has proved to be immensely gratifying. For example, the Allianz Group was the project sponsor of the famous football stadiums in Munich, Nice, Sidney, London, and San Paulo, and got their naming rights. "Allianz Stadium" in Wien was the company's latest sponsorship deal. In this way, the Allianz brand acquires a new immaterial character which has deservedly become a huge source of the company's corporate pride. There are some interesting facts to definitely prove the company's reliability and financial stability - Allianz covered the losses after the 1906 earthquake in San Francisco, the 1912 "Titanic" wreck, as well as European flood damages in 2002. In the fiscal year of 2017, the Allianz Group achieved total revenues of over 126 bln euros. Allianz is one of the world's largest asset management companies with assets under management reaching about 2 trillion euros.
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